The Invisible Gorilla

Getting Started:

Author:
The authors of this book are Christopher Chabris and Daniel Simons. I have never heard of either of those authors, although they are considered very famous and popular in the psychology world.

Genre:
The audience these authors are targeting with this book is mostly for people that are interested in the human anatomy, especially for those curious of how the mind works and it's chemistry. People that look to improve their skills that occur naturally to help them sharpen their senses, also find themselves looking for psychological explanations found in The Invisible Gorilla. I tend to find myself always leaning towards the educational type of books, whether they are psychological, physiological or sociological. Reading those kind of books gives me a brighter insight on myself, and on the human nature itself helping me cope with issues that cannot be resolved by hand and need psychological stability and awareness in order to deal with those issues.

Title:
The title is very interesting in such a way that right away, when looking at it, it sparks one question: "how can a gorilla be invisible?". A gorilla is a huge mammal that if seen, is not possible to miss, or even not notice its presence. Already the reader wants to find out more about this 'invisible' gorilla and decipher the mystery behind the title. The title fits perfectly with the text and main idea of the book because the book IS focused on an 'invisible' gorilla experiment which is then explained with how it perceives the mind and human concentration,

Pictures/Book Jacket/Cover/Printing:
The book jacket reads "how our intuitions deceive us". It is 100% accurate and fits perfectly with our title and how the book itself uncovers. Just by reading that sentence, the reader is able to see what psychological aspects of the mind the book is going to discuss. The cover caught my eye right away and took it before considering any other ones. There is one picture on the cover, and it is of a gorilla, standing next to a man and both of them are reading the daily paper. This is a very interesting image because even though the title says 'the invisible gorilla', we can clearly see it reading the paper, while the man standing beside it seems completely clueless of its existence and makes the reader wonder how this book unfolds and what is in store for us in the chapters to come.